Bigmoto
How Pixel Plug Helped Bigmoto Accelerate Its Digital Launch
Let’s begin with this: Bigmoto isn’t just another vehicle marketplace. It’s a bold challenger aiming to revolutionise the way motorcycles are bought and sold online. At the helm of its innovative launch was Pixel Plug, a design agency that brought Bigmoto’s vision to life through a seamless blend of design, strategy, and execution.
The result? A modern, rider-focused platform with intuitive features for searching, filtering, and viewing motorcycles, all underpinned by a cutting-edge design system and smooth user journeys.
The Challenge
Before Pixel Plug entered the picture, Bigmoto faced a gap in the market: existing platforms, while functional, often catered primarily to car buyers, leaving motorcycle enthusiasts underserved.
Bigmoto needed:
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A brand identity as bold and dynamic as the motorcycles it showcased.
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A design system and guidelines that ensured consistency across every interaction.
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Enhanced functionality for searching, filtering, and viewing motorcycles—features that went beyond generic vehicle platforms.
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A user experience tailored specifically to motorcycle riders, not car drivers.
Pixel Plug’s Approach
Pixel Plug stepped in to redefine what Bigmoto could be, handling everything from early ideation to launch day.
Designing the Brand and System
We began by creating a design identity that spoke directly to motorcycle enthusiasts. Bold, adventurous, and modern, the brand reflected the spirit of the riders it served.
Next the design system and components, ensuring the platform’s visuals and functionality were cohesive across devices. Every button, icon, and interaction was meticulously crafted to resonate with users.
Mapping User Journeys
Our team worked closely with Bigmoto to define and refine user journeys. From browsing the homepage to filtering bike types to viewing detailed specs, we focused on delivering simplicity and ease of use.
Prototyping and Iteration
Rapid prototyping allowed us to bring Bigmoto’s vision to life quickly. Feedback loops with stakeholders and test users ensured constant improvement, resulting in designs that worked seamlessly for the target audience.
Key Page Improvements
We focused on critical areas that drive engagement:
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Homepage: A bold entry point showcasing the best bikes, tailored for enthusiasts.
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Product Listing Page (PLP): Intuitive filters and sorting for quick, hassle-free browsing.
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Product Detail Page (PDP): Comprehensive bike information, high-quality images, and calls to action that convert.
Managing the Build
Beyond design, we worked closely with Bigmoto’s development team (Click Dealer) to ensure a flawless build. We delivered clear design guidelines and worked iteratively to maintain fidelity between our prototypes and the final platform.
The Results
Bigmoto’s platform is now the go-to for motorcycle buyers, offering:
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Enhanced functionality tailored to riders, not drivers.
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A bold, engaging brand identity that stands out in the market.
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Improved navigation and usability across homepage, PLP, and PDP.
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Consistency and scalability through a robust design system.
The launch wasn’t just about a great design—it was about creating a platform that empowered Bigmoto to connect with its audience and grow its business.